However you got here,
you are in the right place.
Willow is a private fertility clinic built around one belief: the science should be world class, and the experience should be human. We take the time that this deserves.
Every path here is different.
There is no right way to arrive at a fertility clinic. Whichever of these feels like you, the first step is the same gentle one: a conversation.
We are just beginning
You have started thinking about help and want to understand your options before anything else. No tests, no commitments, just clarity.
We have been trying for a while
Months have become years and you are tired of guessing. We will look at the whole picture and tell you plainly what we see.
I am doing this on my own, or with my partner
Solo parents, same-sex couples, every kind of family. Donor options, IUI and IVF pathways, explained without assumptions.
I am planning for the future
Egg and sperm freezing for people who want the choice later. A calm look at timing, numbers and what preservation really involves.
Four steps, taken at your pace.
Step oneA conversation
Forty five unhurried minutes with a fertility nurse. Your history, your questions, your worries. You decide if and when anything happens next.
Step twoUnderstanding
Straightforward tests for you and, where relevant, your partner. Results explained in plain English, never left as numbers on a portal.
Step threeYour plan
A consultant builds a plan around your body and your life, with honest costs on one page. No two plans at Willow are the same.
Step fourBeginning
When you are ready, we begin. The same named nurse stays with you all the way through, on the good days and the hard ones.
How a beginning begins.
Small steps, taken together, in the right order.
People who never forget what this means.
Dr Elena Okafor
Twenty years in reproductive medicine. Known for saying the honest thing kindly, and for answering the question you were afraid to ask.
Dr James Hart
Leads our egg and sperm freezing programme. Believes preservation is about giving people choices, not selling them certainty.
Priya Mehta
The first voice you will hear and the hand you will hold. Priya has walked this path with hundreds of patients, one at a time.
We will always share our latest verified HFEA results with you in person, in context, and honestly. We do not use headline success rates to sell.
We had been through three cycles elsewhere and I could not face a fourth. Willow did not promise us anything. They just told us the truth, slowly, and stayed with us. Our daughter is asleep upstairs as I write this.Amara & Josh · Willow patients, 2024 to 2026
We could show you a wall of these. We would rather you sit with one that is real, and hear the rest when we meet.
The things people actually ask.
What if it does not work?
Then we will be honest with you, we will grieve the cycle with you, and we will help you decide what happens next with no pressure in either direction. Some of the most important care we give follows the hardest news.
How much does treatment cost?
It depends entirely on your plan, which is why we put honest costs on one page before you commit to anything. Your first conversation is free, and you will never discover a fee after the fact.
Do we need a GP referral?
No. You can come to us directly, and if you have existing results or notes we will happily use them so you do not repeat tests you have already been through.
I am not ready to start. Can I still talk to someone?
Yes, and you will not be chased afterwards. Many of our patients first spoke to us a year or more before they began. The conversation is yours to use, whenever it is useful.
Start with a conversation.
Forty five minutes with a fertility nurse. No obligation, no rush, and nothing decided that you do not decide yourself.